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The Xtra Factor: Elevating Your Business with the Power of Going Above and Beyond

Updated: Jul 13, 2023

Jesse and I have this ongoing discussion about continuously improving customer service. We are always discovering ways to overdeliver to our customer base. I want to share a super cool experience we had at (that big pink retailer I shall not name) that reinforced our belief that your customer service will set you apart. So, picture this: We walk into the store, expecting to buy a bra and some intimates. Little did I know that I was about to receive so much more!






Is All of This for Me?

Let me introduce you to the amazing Store Manager and salesperson who went above and beyond – Julie. She saw me feverishly looking around trying to get a handle on the many options. She greeted me with a warm smile and made me feel right at home. Julie didn't just treat me like any other customer; she genuinely cared about my needs and wanted to ensure I had the best possible experience.


So she takes us into a dressing room and measures me. Then she seats Jesse in the same room and brings in the first of several options. After showing me a few bras, Julie dropped some knowledge bombs on me. She explained how wearing a properly fitted bra is not just about looking good, but it can also prevent poor posture and even medical issues like migraines. She explained where the metal on the bra strap should sit and why it’s important for the center gore (yep! the parts of the bra have different names ya’ll) to be the central distribution point of the weight. Whoa, mind blown! I had no idea that something as simple as a bra could have such an impact on my health. She shared how she had migraines for years and had taken numerous medications, which weren't helping. Once she was properly fitted there herself, her headaches went away. WOW, wait, what?! But here's where the magic happened. Julie didn't stop at educating me; she took the time to measure me and find my perfect fit. She wanted to make sure I left the store feeling comfortable and confident. And you know what? It worked! I felt like a whole new person, ready to take on the world.





You Must Add Value

Now, you might be wondering what this has to do with customer service. Well, let me break it down for you. Julie went above and beyond her role as a salesperson. She didn't just sell me a bra; she educated me, listened to my concerns, and made sure I left with more than I expected. That makes you v-a-l-u-a-b-l-e to your customer, earning their loyalty, and ultimately, more of their spend. That experience has attached a FEELING of warmth in my subliminal so that anytime I hear about (the big pink retailer I shall not name), anytime I think of intimate apparel or have a negative or positive customer service experience, I will think of her as my standard of excellence.


And that's the key, folks! Great customer service isn't just about meeting expectations; it's about exceeding them. It's about going that extra mile to make your customers feel valued and special. It's about genuinely caring for their needs and ensuring they walk away with a smile.


Once and Done is Over and Out

In today's competitive world, businesses need to understand the importance of exceptional customer service. It's not just a one-time transaction; it's about building long-lasting relationships with your customers. When you go the extra mile, people notice. They remember the experience and are more likely to come back and recommend your business to others. It’s been 4 years since we relocated Tacos Olé, and we still have customers call us from Houston based on word of mouth.



Be Like Julie

So, whether you're running a store, providing a service, or even selling lemonade on the sidewalk, remember the lessons I learned at Victoria's Secret. Treat your customers like VIPs, educate them, and overdeliver on their expectations. Be like Julie, the customer service superstar who made me realize the true value of going above and beyond.


At Tacos Olé, our motto is "we spread smiles, one taco at a time.” Let's spread the word about the power of customer service and create a world where every interaction leaves a lasting impression. It all starts with a smile, a listening ear, and a genuine desire to make someone's day.





In the words of Maya Angelou, "People will forget what you said, people will forget what you did, but people will never forget how you made them feel."



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